Number 1

Media Forms:

The extract follows the codes and conventions to a music video as often in most music videos we see people dancing, singing and having fun. this video is a typical music video. there are also different coloured backgrounds and different people dancing in each scene. in one of the scenes there is a group of females playing the violins, this shows they are presenting in the video to make the music video (2:48).

Media Audiences:

The way they would appeal to teens would be because the people in the video are also of this age group. it could also appeal to teen audience as the females in the video are young. it would also appeal to younger audience possibly because of the coloures used in the video rather than dull colours. the video is shown to target people who are younger.

Media Institutions:

The institution of the music video is universal Island records. this is only shown to the audience