Saturday, 15 November 2008

*****Cross Media Case Study*****

A TV text and a film text that have a shared theme and link:::

I have chosen to look at Fresh Prince of Bel Air as my TV programme. I have chosen to look at Hancock as my Film. I think that these two media texts are linked in a very good way as the main character of both texts are the same. The film and the programme have a similar genre even though the main story lines are totally different.

Hancock Trailer :::



Audience and Social Class:::

The Trailer on 'Hancock' is very humorous and it is appealed to people of all ages but mainly the youth. The film is the type of film which is a family film. Younger peoples parents may also be a fan of Will Smith and would like to watch the film because of this. People who like movies with superheroes will also enjoy this movie.

Institution:::

The films institution is ''Columbia Pictures''. This institution have made many films and people who have watched films by Columbia before would also want to watch this. people who are familiar with the types and quality of movies Columbia presents, they will come back to watch another Columbia Production.

Setting and Genre:::

As this film is a film which includes unrealistic events, the stating of the trailer is in the air , Will Smith is out to save the country. The trailer shows that in this movie Will Smith has special super hero powers. This film shoes violence in a humerus way as Will Smith's character is very dry but the way he acts is abnormal so this is what makes it humorous. the sound and music in the trailer sounds like he is on a mission to save the country, his character shows no motivation but is just an everyday thing to him.

Actor introduced+ Genre Confirmed:::

The main character is Will Smith who is Staring in the movie as HANCOCK, this is also the movies name. Most of Will Smith's Roles in films are comedy and he is never the villain or enemy, this shows us what the audience expect of him before watching the film. The genre is comedy.

Use of lighting:::

The films beginning is very dull but in a matter of a few seconds the lighting gets brighter and a child starts talking with music in the background. This makes it more lively. The scenes show Hancock in the sky in between clouds, the lighting is medium and it shows the USA.

First few minutes of Fresh Prince of Bel Air :::



Profile of institution:::

The institution which shows Fresh Prince Of Bel Air is NICKELODEON. This programme is a comedy and is for all ages.

  • The network is owned by Viacom International
  • The channel is found in U.K and other countries too
  • Nickelodeon is an American Company

Projects of Nickelodeon :::

  • Website (www.nick.com)
  • Films
  • Mags

Marketing for texts:::


  • Hancock.com (more about film)
  • nick.com (more about programme and other progremmes)
  • youtube.com (clips of both the film and the programme)
  • imdb.com( reviews of the film and the programme)

The Link?????:::

The film Hancock and the programme Fresh Prince are linked as they both star Will Smith who is the main character in both texts. the genre of both texts are the same even though the film is a film about a superhero. the link is also that the character and way Will behaves is simular in the two. People who watched Fresh Prince would come along to watch Hancock as they would recognise him from there.


*** The-End***

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